Tommy Hilfiger: New Market Retail Launch

Tommy Hilfiger hired Katherine to help open their first flagship store in Asia, on the corner of Omotesando and Meiji-Jingumae in Tokyo. Katherine worked across product development, advertising, PR, social, events and customer loyalty teams in both Japan and headquarters to create limited edition products, brand awareness, media relations and partnerships, while restructuring the customer loyalty program for increased retention.

 
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